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Can you afford to miss out? In the early s, Business Improvement Districts were introduced into London and WeAreWaterloo Business Improvement District was formed in to offer neighbourhood marketing and economic development to the Waterloo neighbourhood in London. WeAreWaterloo, a business-led organisation, worked with the businesses within Lower Marsh to see the Lower Marsh Market as a placemaking tool, designed to activate the street in a manner to drive footfall to the area.
In order to cater to the needs of the growing office worker community in Waterloo, WeAreWaterloo fostered hot food as a main commodity for Lower Marsh Market by bringing on a variety of this trader type. Under the management of WeAreWaterloo BID over the past years, the market has grown to include a regular rotation of nearly 50 traders, most of which are hot food. The market includes a global concentration of flavours from around the world including India, Japan, Nigeria and Ethiopia - to name a few!
Lower Marsh Market is affordable and inviting; acting as a community cornerstone and local gathering place for residents, workers, and shop owners alike. The Market has grown in popularity and regularly receives a high volume of trader applicants. The market is open six days a week, with the Saturday market enjoying a distinctly different identity than the weekday markets by focusing on handcrafts made by local artisans.
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