Handbook on e-marketing


















The speed of change and development is fast, and keeping pace is becoming more and more of a challenge. Online information is now one of the primary influences on consumer decisions in nearly all major markets.

Read more Find a copy online Links to this item Table of contents gbv. Allow this favorite library to be seen by others Keep this favorite library private. Save Cancel. Find a copy in the library Finding libraries that hold this item Abstract: The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector.

Reviews User-contributed reviews Add a review and share your thoughts with other readers. Be the first. Add a review and share your thoughts with other readers. Tags Add tags for "Handbook on E-marketing for tourism destinations. Electronic Commerce. All rights reserved. Please sign in to WorldCat Don't have an account? Remember me on this computer.

Cancel Forgot your password? World Tourism Organization. Print book : English View all editions and formats. The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. This book is not yet featured on Listopia. Add this book to your favorite list ».

Community Reviews. Showing Average rating 4. Rating details. All Languages. More filters. Sort order. Furqan Khan rated it really liked it Aug 21, Pisica Andreea rated it it was amazing Feb 05, John rated it really liked it Jan 14, Dhrumit Shah rated it it was amazing Sep 21, Sherif Menaisy added it Oct 19, Manal marked it as to-read Sep 01, Minzy added it Sep 18, Putu Budayasa marked it as to-read Dec 10, Anshul Agrawal added it Apr 22, Harvey Lydiard marked it as to-read Jun 08, Kitty Enriquez marked it as to-read Jun 24, Fer marked it as to-read Jan 07, Abid Patel marked it as to-read Apr 07, The internet and other new technologies have changed the tourism industry in an unprecedented way, and keeping pace has become challenging.

Online information is now one of the primary influences on consumer decisions in nearly all major markets. For example, 41 per cent of tourists arriving in Spain in had booked through the internet, and in the United States the number of trips bought online exceeded those purchased offline.

Such changes are impacting and influencing the way destinations and companies manage and market themselves. Handbook on E-marketing for Tourism Destinations. Get Books. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce.



0コメント

  • 1000 / 1000